Going International

Many small family run businesses in search of new  markets for their products or services often do not have the resources or know-how to actively engage in developing these opportunities. Local government export agencies often provide little or no assistance to these businesses who then are forced to go it alone or refer to export agents to promote their company and products abroad. Managerial Dynamics offers training courses in International business expansion designed specifically to their requirements. The outcome of this programme is to allow the company to critically evaluate export market potential, develop growth strategies, international marketing strategies and understand international business environment and cultures in which they hope to operate. These activities can be supported by specific "operational" assistance through EMERALD MARKETING di Sean Lynch, a marketing and research consultancy company.

 Course content

• Strategies for determining new business opportunities  
• Market globalisation forces
• Export market identification and selection criteria 
• Export market entry strategies 
• Organisational forms and structures 
• Cross cultural awareness  
• Developing an international  marketing plan
• Developing sales / distribution channels
• Technology - Selling over the Internet

Target audience

• Small to medium size firms   attempting to enter export markets for the first time
• Small to medium size firms which have a  weak international presence and see those markets as being strategically important for the future of the company and consequently wish to develop them.

Approach

•  Simulations
•  Personalised content
•  Group projects
•  Case studies
•  Workshops